Privacy Policy

Last updated: February 1, 2026

This Privacy Policy explains how Vexa Apparel ("Vexa," "we," "us," "our") collects, uses, discloses, and retains personal information when you visit or use our website, place an order, interact with our forms, subscribe to marketing communications (including SMS), or otherwise communicate with us (collectively, the "Services"). The Services are hosted by Shopify.

By accessing or using the Services, you acknowledge that you have read and understand this Privacy Policy. If there is a conflict between our Terms of Service and this Privacy Policy regarding personal information, this Privacy Policy controls.

1) Definitions

Personal information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked to you or your household.

Sensitive personal information may include certain government identifiers, precise geolocation, and other information treated as sensitive under applicable law.

De-identified information is information that cannot reasonably be used to identify you.

2) Personal information we collect

The categories of personal information we collect depend on how you use the Services and applicable law.

A) Information you provide to us

Contact details: name, email address, phone number, billing address, shipping address.

Account details: username, password, preferences and settings (if you create an account).

Order and transaction details: items viewed, added to cart, purchased, returned, exchanged, or canceled; order history.

Payment details: payment method and transaction confirmations. Payment card information is processed by payment processors; we do not store full payment card numbers.

Communications: messages you send to us (for example, customer support inquiries).

Marketing preferences: email and SMS opt-in status, preferences, and related metadata (where available).

B) Information collected automatically

Device and network data: IP address, device identifiers, browser type, operating system, network connection, and approximate location derived from IP address.

Usage data: pages viewed, navigation activity, clicks, and interactions with site features.

Cookies and similar technologies: cookies, pixels, tags, SDKs, and similar tools used by us and our partners for site operation, analytics, fraud prevention, and marketing.

C) Information from third parties

We may receive information from:

Service providers who help operate the Services (payments, fulfillment, returns, IT, analytics, marketing, customer support).

Advertising and analytics partners that help measure performance and deliver ads.

Social platforms if you interact with our content or use integrations.

3) Cookies, tracking, and cart data

We use cookies and similar technologies to: operate the website, keep your cart and preferences working, understand how the Services are used, secure the Services, and support marketing.

You can control cookies through your browser settings. Blocking some cookies may limit functionality.

SMS abandoned cart messages

Our website uses cookies and similar technologies (including through Shopify and apps or plugins we use) to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages by SMS if you have opted in to receive marketing text messages.

4) SMS marketing and phone numbers

If you opt in to receive marketing text messages, we use your phone number and related information to send you recurring marketing SMS messages, which may include promotions, product updates, early access announcements, restock notifications, and cart reminders (when enabled). Message frequency varies.

We use Klaviyo to help collect, manage, and send SMS messages and to measure campaign performance. Klaviyo may process your phone number, opt-in status, message content, delivery status, and related event data (for example, cart events) to provide these services to us.

Consent is not a condition of purchase. You can opt out at any time by replying STOP to any message. For help, reply HELP or contact us using the details in the "Contact" section below. Message and data rates may apply. Mobile carriers are not responsible for delayed or undelivered messages.

5) How we use personal information

We use personal information for the following business and commercial purposes:

Provide and operate the Services

Process orders and payments, ship products, handle returns/exchanges, send service communications, and provide customer support.

Maintain, secure, and improve the Services

Troubleshoot, analyze performance, maintain site functionality, prevent fraud and abuse, and improve our products and customer experience.

Marketing and advertising

Send promotional communications by email and SMS (if you opt in), personalize offers, and show ads on our site and other sites.

Legal and compliance

Comply with law, respond to lawful requests, enforce our policies, and protect our rights and customers.

6) How we disclose personal information

We may disclose personal information as follows:

A) Service providers

We share personal information with vendors that provide services on our behalf, such as: website hosting, payment processing, order fulfillment, shipping, returns, customer support, analytics, fraud prevention, marketing services, and text message delivery/management (including Klaviyo).

B) Marketing and advertising partners

We may share information with advertising and marketing partners to deliver and measure advertising and marketing campaigns, including interest-based advertising where permitted.

Important SMS limitation: The above excludes text messaging originator opt-in data and consent. This information will not be shared with any third parties.

C) Legal, safety, and business transfers

We may disclose information to comply with law, respond to valid legal process, protect rights and safety, investigate fraud, or in connection with a business transaction (for example, a merger, acquisition, financing, or bankruptcy).

D) With your direction

We may disclose information when you request or direct us to do so, such as through social sharing features or integrations you choose to use.

7) "Sale," "sharing," targeted advertising, and opt-outs

Depending on where you live, certain disclosures for advertising may be considered a "sale," "sharing," or "targeted advertising" under applicable law.

You may have the right to opt out of certain targeted advertising or related sharing. If your browser sends a recognized opt-out preference signal (such as Global Privacy Control), we will process it where required by law for that device and browser.

8) Location information

We may infer your approximate location from your IP address for purposes such as fraud prevention, tax estimation, compliance, analytics, and improving the Services. We do not intentionally collect precise GPS location from your device unless you explicitly permit it and we clearly disclose that collection at the time.

9) Data retention

We retain personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide the Services, maintain records, resolve disputes, enforce agreements, and comply with legal obligations.

10) Security

We use reasonable safeguards designed to protect personal information. However, no system is completely secure, and we cannot guarantee absolute security. Do not send sensitive information through unsecured channels.

11) Children's privacy

The Services are not intended for children under 13, and we do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, contact us using the details below and we will delete it.

12) International transfers

Your information may be transferred, stored, and processed outside your state, province, or country, including in the United States. Where required, we rely on appropriate safeguards for international transfers.

13) Your rights and choices

Depending on where you live, you may have certain rights regarding your personal information, such as access, deletion, correction, portability, and opt-out of certain targeted advertising or related sharing.

Email marketing: Use the unsubscribe link in our emails. SMS marketing: Reply STOP to opt out. Privacy requests: Contact us using the details below. We may need to verify your identity.

14) Third-party links

The Services may link to third-party websites or include integrations. We are not responsible for their privacy practices. Review their policies before providing information.

15) Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised policy and update the "Last updated" date. Changes take effect when posted unless otherwise required by law.

16) Contact us

If you have questions or want to exercise a privacy right, contact us:

Email: support@vexaapparel.com Mail: 3022 West Leroy Street, Tampa, FL 33607, US